A curated look at how we’ve built brand narratives that move people— and shape culture.
SELECT WORK
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This multi-channel campaign invited consumers to step into a world where women’s health gets the attention and funding it deserves, starring Mandy Moore—earning over 8MM views on social media, over 30,000 signatures on a petition to Congress, and a Shorty Award nomination in the “Call To Action” category.
Photographer: Chloe Horseman
Videographer: Dana Boulos
Producer: Ella Fitch
Creative Agency: Tann Services
VP Content: Victoria Hoff
Creative Director: Kayla Griffin Gregg
Sr. Social Manager: Madeline Sensibile
Social Photographer: Léa Banchereau
CAMPAIGN | Perelel Universe | Perelel
CAMPAIGN | Perelel Pledge | Perelel
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Developed and executed advocacy-focused brand campaign spotlighting a $10 million initiative to improve prenatal access and close the gender health gap.
Videographer: Léa Banchereau
VP Content: Victoria Hoff
Creative Director: Kayla Griffin Gregg
Designer: Nicole Whitted
Sr. Social Manager: Madeline Sensibile
COLLATERAL + EDITORIAL | MYS Mag | Ritual
Quarterly zine created, developed, published, and promoted as a value-add in all subscriber orders—in-house at Ritual.
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To announce the first pregnancy of James Beard Award-winning chef Sophia Roe, the Perelel team developed a social-first campaign highlighting our shared commitment to ingredient sourcing. Imagery and copy was featured in a full-page ad in the New York Times.
Photographer: Kelsey Cherry
Videographer: Léa Banchereau
Production: Mark Rubenstein
Creative Director: Kayla Griffin Gregg
VP Content: Victoria Hoff
Art Director: Nicole Whitted
Sr. Social Manager: Madeline Sensibile
CAMPAIGN | Sophia Roe’s Newest Recipe | Perelel
Copy that flexes across digital, social, CRM, and editorial. Rooted in sharp storytelling and an unmistakable brand POV—and channel-optimized with performance in mind.
COPYWRITING | Select Writing Samples
GIFTING COLLATERAL | Perelel
A tactile expression of Perelel’s brand mission—written and brought to life in a VIP gifting.
CRM + Digital | Ritual
Email content strategy and copy; PDP and funnel optimization.
SOCIAL | Ritual
Concepts + copy to highlight the neuroscience of habit-building, and our “for skeptics, by skeptics” approach.
Campaign messaging and merch concepts to destigmatize our reproductive terminology—anchored to Perelel Universe campaign and Cycle Support product launch.
MERCH + CAMPAIGNS | Perelel
EDITORIAL | Mandy Moore for Perelel
Interview in support of Perelel Universe campaign—highlighting the actress and singer/songwriter’s
CASE STUDIES
CLIENT: Sexual Wellness Platform
ASK: Social Media Rebrand
WHAT WE DID:
Delivered end-to-end channel strategy, coaching on content mix, voice, and cohesive design
Onboarded content creator to be the “face” of the brand
Relaunched Instagram and launched TikTok
HOW WE DID:
10k TikTok followers in 30 days
Increased IG audience by 55% in 6 months
Doubled IG engagement
CLIENT: Early Stage Media Brand
ASK: Social Media Strategy
WHAT WE DID:
Delivered end-to-end channel strategy across IG + TikTok
Executed strategy in partnership with internal teams for 6-month retainer
Channel management, content creation, and monthly reporting
HOW WE DID:
Increased IG audience by 13%
Grew average reach by 147% to 1MM+
Increased CTR by 31
CLIENT: DTC Nutrition Brand
ASK: SEO + Editorial Strategy
WHAT WE DID:
Delivered and implemented keyword, editorial, and backlinking strategies
Partnered with digital teams to test and optimize site copy
Developed editorial ecosystem to guide discovery and conversion across the funnel
HOW WE DID:
Increased blog conversions by 317% YoY, generating $1MM+ in annual ogranic revenue
Increased organic search traffic by 116% YoY
CONTENT CREATION | Social Assets for Hospitality, Lifestyle, and Beauty Clients
Perelel
Ghia
Kin Euphorics
Wooj
Surratt
Perelel
Cali Mykonos
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